marcel
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FCB India goes solo in WARC’s Global Good parade
WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.
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If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve
To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.
Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards
After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.
And here's....Marcel: Publicis unveils its AI system
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event in Paris.
Publicis picks Microsoft to build AI platform Marcel
The tool will be unveiled at the group’s Viva Technology event in Paris in May.
Publicis' Sadoun comes out fighting after Cannes pullout attacks
Sadoun discussed topics ranging from trust through to the Marcel project.
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