marcos de quinto
Dec 13, 2016
TV offers better ROI than digital, says Coke marketing chief
Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'
Jan 21, 2015
How Coke's new CMO Marcos de Quinto can make the brand sparkle
Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
