Advertising Marketing
Ben Bold
Jan 21, 2015

How Coke's new CMO Marcos de Quinto can make the brand sparkle

Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?

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