market intensity index

RK Swamy BBDO launches Guide to Market Planning 2009

RK Swamy BBDO has launched the RK Swamy BBDO Guide to Market Planning, which aims to give readers a bird's eye view of the Indian market. The Guide covers 515 districts covering all towns and villages therein, using data from 18 different sources to arrive at a composite index across categories.A company statement says the aim was to make the Guide a “one-stop shop for information through which marketers can enhance their focus and improve the effectiveness of their activities.”