marketing campaigns

Feb 13, 2025

Target’s secret weapon? India’s role in its ad empire

With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.

Jul 23, 2014

Who pays for a marketing-inspired crisis?

Marketers may want to consider insurance in case their marketing plans go awry, says the author