marketing management

Video: Campaign India in conversation with Prof. Kevin Lane Keller
Mar 12, 2013
Campaign India Team

Video: Campaign India in conversation with Prof. Kevin Lane Keller

On the sidelines of a day-long seminar organised by Draftfcb-Ulka Group’s Cogito Consulting, Prof Keller speaks on competitive advantage, investing in a recession, and more.

Chinta’s Blog: The State of Marketing is worrying
Jul 26, 2011
Chintamani Rao

Chinta’s Blog: The State of Marketing is worrying

Chintamani Rao, president, RK Swamy Media Group, makes his observations on the CMO Council’s 2011 State of Marketing Report

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