marketing opinion

Why businesses need to become more human
Sep 07, 2016
Mike Barry

Why businesses need to become more human

The author explains why companies need to behave more like trusted lifelong friends if they are to retain the respect of their customers

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

8 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing