marketing strategies
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When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
Yubi aims to build trust in the FinTech space amongst its consumers: Karanpreet Bindra
The chief marketing officer of Yubi shares the intention behind revamping CredAvenue, its marketing strategy, and efforts to build a trustworthy FinTech ecosystem
Seven tips to accelerate India's sales during the holiday season: Adobe report
Aims to help marketers with sales conversions from campaigns to last-mile purchases
Opinion: Future-proofing marketing strategies for sustained benefits
The author provides tips on how marketers can prepare against rapid changes in technology
Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication
Goafest 2012: The 'Great Cooks Make Biryani' theory by Prof John Philip Jones
Professor John Philip Jones, emeritus professor at the Newhouse School of Public Communications, Syracuse University, New York, kicked off the knowledge seminars on day three at Goafest 2012
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