marketing strategy
Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight
Alongside sharing growth plans for her company, ideaForge’s general manager for marketing talks to Campaign about the pertinence of ensuring brand authenticity while promoting sustainability.
Aim to build a brand voice of news and not noise: Smriti Mehra
The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...
Wharton Online and Great Learning launch online program on customer-centric marketing strategy
This program is beneficial to all mid-to-senior level working professionals from across industries for learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
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