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When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
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Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
Growing ‘too quickly’ and risk of ‘talent exodus’: analysts' verdict on S4 share slump
Sir Martin Sorrell's S4 Capital is determined to prove it 'still is a very strong company'
Cannes Lions 2016: “Help us create the biggest campaign ever for humanity”: Ban Ki Moon
'Group of six' holding companies take ‘Common Ground’, pledge support for UN Sustainable Development Goals
IAA Conversations: ‘The right balance between intuition and data should be met’
Sir Martin Sorrell in conversation with Arnab Goswami: Internet spends in India will overtake TV by 2021
MMGB: Heineken 'The Switch' campaign
Suffering from a morose Monday morning? Here's 'The Switch' to turn it into a sprightly one
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