martin lindstrom
Nov 13, 2017
Martin Lindstrom: "The most accurate forecasters depend on both big and small data."
In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017
Sep 03, 2012
Marketers have forgotten who pays their salaries: Lindstrom
On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
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