media innovation
HT innovation is the world's first
All readers of today's edition of the Hindustan Times would not have seen the same full page ad of DLF IPL on page one.In the run-up to the third season of the League, media agency Maxus and the Hindustan Times have jointly pulled off a print media innovation that gave fans a full page ad of the IPL team they choose to support.
MiD DAY Delhi shrinks to push Kurkure's Rs 3 pack
FritoLay, the snack arm of PepsiCo India, ran a media innovation on December 29 in alliance with MiD DAY Delhi to communicate the smaller packaging of its home-grown snack brand, Kurkure.
LMG creates on-field innovation for Maruti SX4.
Given the eyeballs that cricket usually affords to clients in India, agencies prefer to weave media innovations around the sport and the Lintas Media Group also chose to use the ongoing Asia Cup to showcase an innovation for their client Maruti for their SX4 range. Lintas Media Group (LMG) in association with Star Cricket created an on field innovation which consisted of an SX 4 car suddenly emerging from under the ground on the cricket field, during a live match and zipping off. As it zips past, it leaves behind the brand name and its tag line.
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