media measurement

BARC India evolves to global measurement standard; replaces Impressions with AMA
Dec 02, 2020
Campaign India Team

BARC India evolves to global measurement standard; replaces Impressions with AMA

Data released via the BARC India website from week 47 onwards will reflect the change

Media 360 India: Measurement of media - sample to census?
Apr 01, 2019
Campaign India Team

Media 360 India: Measurement of media - sample to census?

Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...

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