mercedes
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign
Omnicom beats Publicis to clinch Mercedes' global agency consolidation
In an unusual move, Omnicom buys two German agencies that already work with the client
Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan
The actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television
Don't be a Stranger spoiler
What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.
Justify nothing, says the Mercedes B Class
Watch the commercial conceptualised by antoni garage, the European creative lead agency for Mercedes-Benz
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