Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
John Wren and Philippe Krakowsky speak to Campaign.
Agencies hail their “complementary” assets and cultures.
Omnicom and IPG: Rumours of a merger surfaced a year ago.
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