merger and acquisitions

Mar 21, 2025

Will the 'big six' become the 'big three'?

Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.

Dec 10, 2024

Omnicom-IPG merger: Innovation driver or competition crusher?

The merger of these giants fuels hopes for innovation but raises monopolisation fears, leaving smaller agencies questioning their future.