meta

2 hours ago

Cindy Gallop calls for adland to wield financial power against tech giants

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.

4 days ago

Free speech or chaos? Meta's content moderation overhaul raises questions

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.

Jan 09, 2025

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Dec 13, 2024

Meta meltdown: How agencies are coping with social media downtime

SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.

Nov 29, 2024

77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

Nov 15, 2024

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.