microsoft advertising
Microsoft Advertising appoints marketing director for emerging markets
SINGAPORE - Microsoft Advertising has named Alicia Carey (pictured) as its marketing director for emerging markets.
Microsoft Advertising appoints Ybrant Digital for non metro cities
Aidem Ventures will continue to drive sales in Delhi-NCR, Mumbai and Bangalore
Infographic: Microsoft Advertising and MEC's 'Pre-Family Man Study'
Spanning six markets in Asia, including India, a key insight from the study is that without technology, pre-family men anywhere in Asia feel "naked" as they use it to manage their daily lives
The Unedited Spikes Interview: Stephen Kim & Jason Scott, Microsoft
Stephen Kim, general manager, global creative solutions team, and Jason Scott, general manager Asia, discuss storytelling in digital and how it's faring in Asia in the last of our interviews from Spikes Asia 2011
"Internet surfing more disciplined in India now," reveals study
The findings were revealed in a study released by Microsoft Advertising, MEC and Mindshare, titled ‘Living with the Internet – What is Driving Web behavior’
Digitas Worldwide hosts session on interactive marketing
Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening.The focus of their discussion was ‘Marketing in the age of now’.In his presentation, Beeching said that marketers must take cognisance of the speed at which the marketplace is changing. He also pointed out that consumers are increasingly taking control over brands.
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