Microsoft Advertising appoints Ybrant Digital for non metro cities

Microsoft Corporation India has appointed Ybrand Digital to handle their sales for Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa. The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner– AIDEM Ventures that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.

Announcing the expansion, Neville Taraporewalla, country director, advertising and online, Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. Interestingly, Tier 2 cities are emerging as huge growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner, like never before. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”

Suresh Reddy, chairman and chief executive officer, Ybrant Digital, added, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region.”