middle class

India 2030: Middle class majority to fuel shift to experience-led spending
Apr 10, 2025
Campaign India Team

India 2030: Middle class majority to fuel shift to experience-led spending

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.

‘Rise of middle class will be the engine of growth in India’: Sir Martin Sorrell
Aug 20, 2014
Shinmin Bali

‘Rise of middle class will be the engine of growth in India’: Sir Martin Sorrell

The WPP CEO was addressing media while unveiling findings of a brand study in Mumbai

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