minimalist

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
Nov 22, 2024
Campaign India Team

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

Lulu Raghavan’s blog: Simplicity is a big opportunity
Oct 21, 2013
Lulu Raghavan

Lulu Raghavan’s blog: Simplicity is a big opportunity

Noting that the minimalist philosophy is certainly not a new trend, the author reflects on why it has regained relevance

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