minu margeret

Blissclub’s Bitchcoin: Turning insults into marketing gold
9 hours ago
Campaign India Team

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

2 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

3 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Axis Bank redefines PIN security with the Devanagari script

5 Axis Bank redefines PIN security with the Devanagari script

Neuromarketing: Game-changer or gimmick for Indian brands?

6 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Tanima Kohli: Breaking stereotypes to deliver impactful ads

8 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Grey's Ketan Desai to head Monks India

9 Grey's Ketan Desai to head Monks India

Farming for change: How innovative marketing is reshaping India's agricultural landscape

10 Farming for change: How innovative marketing is reshaping India's agricultural landscape