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“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast
No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion
Goyal, who has acquired Rediffusion and Everest, and taken over as MD, speaks with Campaign India on how he looks to approach the new chapter
Blog: What brands can take away from the Google Year in Search report 2020
The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking
Blog: Google's two Indias - India 1 versus India 2
In the second of a three part series, the author delves deeper into Google's Search Report 2020
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Blog: Google's year in search report 2020 - the year we asked more 'why' then 'what'
In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers
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