mohanty

86% of Indians prioritise DEI while making brand choices: Kantar report
Jul 17, 2024
Campaign India Team

86% of Indians prioritise DEI while making brand choices: Kantar report

Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.

Cannes Lions 2016: Sambit’s blog: The writing on the wall
Jun 21, 2016
Sambit Mohanty

Cannes Lions 2016: Sambit’s blog: The writing on the wall

The creative head of DDB Mudra North reflects on the significance of the festival, and learning from Anna Wintour’s talk

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