moloco
Apr 16, 2025
Top mobile gaming apps boost customer LTV by 6% in 2024: Report
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
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Mar 25, 2025
India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Jul 04, 2024
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
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