monte carlo
MMGB: Heineken shows how F1 is a team sport
Watch the film conceptualised by Publicis Italy here
Close - Up: "Gaming and mobile is usually on the last slide…"
Tista Sen, senior vice president and executive creative director, JWT, explains to Arati Rao why it’s critical for agencies to recruit from unconventional avenues, something she’s learnt from the time she wanted to make the shift from film production
The romance continues in new Monte Carlo TVC
The campaign has been created by Bates 141, who've also worked on the launch communication for the new Monte Carlo womenswear brand Alpha
Bates 141 wins Monte Carlo
After a pitch involving nine agencies, Bates 141 has won the the entire Monte Carlo account, comprising the Monte carlo, Alpha and Canterbury brands.Commenting on the pitch, Monica Oswal, executive director of Oswal Woollen Mills Ltd, said, "It was the overall 360-degree creative approach which the agency had presented that helped them to get shortlisted for brand Monte Carlo."
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