narayen

We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
Sep 24, 2024
Vinita Bhatia

We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead

As AI-driven tools reshape global marketing strategies, Adobe has set its sights on India’s dynamic agency landscape, but will smaller players buy in? The company’s director for product marketing spills the beans to Campaign.

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