nickelodeon
‘We’re seeing reconfiguration of media planning when regional TV options become available’
Co-founder KA Srinivasan explains the growth of three year-old targeted TV ads provider Amagi, which is buying 10 lakh seconds of TV ad time a month and is set to open an office in Singapore on 1 September
Nickelodeon brings Teenage Mutant Ninja Turtles franchise to India
Partners Toy Triangle for distribution
Viacom18 brings Nick Jr. to India
The third kids channel in the portfolio will target kids aged two to six years and their mothers
Indian shows catching up with foreign content for top spots in kids genre
Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up
Nickelodeon releases findings from its ‘Play Life’ research
Findings reveal Only 25% kids play outdoors on a daily basis
Goafest, Day Two: Mindshare's Byfield: "Invest money, understand Blur"
“This is the first time I have given a presentation with sand in my shoes,” said Sheila Byfield, global director,Insights, Mindshare. It is probably another insight into the fast pace with which the world is changing and creatinga ‘Big Blur’ in the marketplace, a subject that formed the backbone of Byfield’s presentation on the 2nd day of theGoaFest.“With the intense fragmentation of media and availability of many more ways to spend and save time, the traditional
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