nitin naresh

IPL ads: High stakes, low recall, and smarter plays
10 hours ago
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

Joydeep Kalra joins Magnon\TBWA as SVP
Oct 07, 2015
Campaign India Team

Joydeep Kalra joins Magnon\TBWA as SVP

He was with Zed Axis Technologies prior

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