nitish bajaj
Jul 12, 2017
Ceat helps bike riders steer clear of 'great men' on the road
Watch the ad film conceptualised by Ogilvy and Mather here
Jan 22, 2016
CEAT drives product proposition with 'unbelievable', gripping story
Watch the ad film conceptualised by Ogilvy & Mather here
Apr 21, 2015
Ceat rides bruised ego to sell tubeless advantage
Watch the ad film conceptualised by Ogilvy & Mather here
Mar 25, 2014
Ceat drives home ‘trust tyres, not superstition’ message
Watch the ad film created by Ogilvy & Mather
Nov 02, 2013
‘Born Tough’ brand secures grip on Indian roads
Nitish Bajaj, vice president, marketing and Prabhakar Tiwari, general manager, category marketing, passenger, tell Raahil Chopra tyre maker Ceat’s challenges, taking on the likes of MRF and Bridgestone, role of advertising in the category, and more.
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