olympics 2022

Feb 06, 2022

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China

Jan 27, 2022

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

The top five markets in 2022 will continue to be the US, China, Japan, UK and Germany, while the fastest growing markets will be India, US, Russia and Canada