oped
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Sep 09, 2024
Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
May 10, 2024
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
May 06, 2024
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
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