Opinion
Marta Bigio
Nov 28, 2024

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Zooming into the inner aspirations of target consumers

2 Zooming into the inner aspirations of target consumers

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

4 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

AI in digital ads: Silent partner, not sole pilot

5 AI in digital ads: Silent partner, not sole pilot

JSW Paints’ ‘Room of hope’ colours a better tomorrow

6 JSW Paints’ ‘Room of hope’ colours a better tomorrow

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

7 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Mahindra unveils visual identity for its new range of Born Electric Vehicles

8 Mahindra unveils visual identity for its new range of Born Electric Vehicles

Flipkart appoints 22feet Tribal Worldwide

9 Flipkart appoints 22feet Tribal Worldwide

The Rethink Company to handle VIP, Carlton’s creative mandate

10 The Rethink Company to handle VIP, Carlton’s creative mandate

Related Articles

The call of green: How brands are driving sustainability in campaigns
Advertising
Dec 02, 2024
Nagesh Joshi

The call of green: How brands are driving sustainabi...

Weber Shandwick gets Deepak Kanulkar and Subir Moitra
PR
Mar 20, 2023
Campaign India Team

Weber Shandwick gets Deepak Kanulkar and Subir Moitra

The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
Advertising
Sep 19, 2024
Vinita Bhatia

The CMO’s MO: Rahul Talwar provides insights on AI, ...

The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity
Marketing
Sep 06, 2024
Little Yadav

The CMO’s MO: Wow Skin Science’s Vanda Ferrao ...

Just Published

Odonil's nostalgia-driven campaign has a fresh take on familiarity
Advertising
1 day ago
Campaign India Team

Odonil's nostalgia-driven campaign has a fresh take ...

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

Read, learn, create: 10 must-read books for adland
Advertising
1 day ago
Rashi Ray

Read, learn, create: 10 must-read books for adland

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

A23 bets big: Skill gaming’s perception game
Advertising
2 days ago
Nagesh Joshi

A23 bets big: Skill gaming’s perception game

INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

Moves and wins roundup: Week of 30 Dec
Advertising
2 days ago

Moves and wins roundup: Week of 30 Dec

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.