Willliam Wun
May 06, 2024

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

59 minutes ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

1 hour ago

Sujata Dwibedy named dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

4 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.

5 hours ago

Campaign roundup: Week of 10 Feb

The latest ad films and campaigns from brands like Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.