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Hyundai stays on the ball to stand out at Euro 2016
As advertisers compete for some Euro 2016 glory, official sponsor Hyundai is hoping its ambitious FanDome experience has what it takes to make the brand stand out from the crowd.
Euro 2016 campaign round-up: brands shoot for footballing glory
This summer’s European Championship kicks off on 10 June
Oreo Orange Crème biscuits dials up fun quotient with Ranbir-niece duo
Watch the ad film conceptualised by Interface Communications here
The real world is driven by web: Roope
Nicolas Roope, founder of the London based digital agency Poke, emphasized on the role of web in the design domain in his presentation on the day one of the Kyoorius Design Yatra seminar 2008. Roope jointly set up Poke in 2001.According to Roope, web has become a culture in itself. “It’s about rules and behaviour that emerge within that community.” He pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.
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