out of home
Jan 10, 2024
McDonald’s gets its money’s worth with overflowing billboard
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett
Feb 08, 2016
'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna
The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers
Dec 21, 2015
IOAA plays on power of shared OOH experiences, underlines efficacy of medium
View the OOH campaign conceptualised by Taproot India here
Mar 13, 2012
FICCI-KPMG report 2012: M&E industry grew by 12% in 2011
Ad revenues grew by 13 percent in 2011, as against 17% in 2010
Feb 07, 2012
Sixth Element pioneers consolidation for OOH in Pune
Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands
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