packaging

Cadbury Dairy Milk refreshes its packaging

Cadbury’s flag-ship brand Cadbury Dairy Milk has refreshed its packaging. The chocolate major hopes that this change will lend a premium, international feel to the product. The new design is the international pack sold across the world.Pearlfisher is the design agency responsible for the execution of the pack's new look. The fine purple and gold packaging is meant to portray the rich and creamy taste of Cadbury chocolate. The new international pack retains the gold Cadbury logo.