pandemic
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
Customer transformation, digital drive continued resurgence at Dentsu
The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022
Opinion: Brand building took a backseat during the pandemic - it's time to rebalance
Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track
BBDO's global CEO on lessons learned from remote training
After implementing a global remote training programme with Facebook and Google last year, BBDO's Andrew Robertson talks about successfully applying learnings to client campaigns
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have cancelled their in-person attendance in the past 48 hours due to fear over the Omicron variant
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
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