penn schoen berland
May 08, 2014
Does negative news hurt ‘brands’ less today?
Raahil Chopra analyses the impact of a deluge of controversies on the phrase ‘Any news is good news’
Feb 05, 2014
‘People will have to re-look at the rural opportunity’
Q&A with Ashwani Singla, MD & CEO, Asia, Penn Schoen Berland
Jun 13, 2012
Q&A with Ashwani Singla, Penn Schoen Berland
The MD and chief executive of Y&R Brands' Penn Schoen Berland (PSB), South Asia, discusses the firm's India foray, strategic alliance with Via Media Health, and more. Excerpts:
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