performance marketing
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Take a peak: How marketers can turn digital noise into lasting loyalty
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
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SW Growth Labs goes all in on ROI-driven marketing evolution
SW Network’s new vertical merges data, media, and creativity to help brands navigate fragmented marketing landscapes and drive measurable growth.
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
Dentsu India's media practice targets double-digit growth in 2025
The Japanese agency network added 80 brands; posted 10% billing growth in 2024.
KukuFM banks on Bhakti app, Maha Kumbh for growth push
The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation activities during Maha Kumbh Mela.
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
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