performance marketing
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
The juggling act: Balancing brand and performance marketing for sustainable growth
Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Performance vs. branding? You're asking the wrong question
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
