performance marketing
Are you over-invested in performance marketing? Think again
Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.
Admattic’s India bet: Profits, people, and IPO prep
Performance marketer formalises India entry, banking on local customisation, AI muscle, and digital ad tailwinds to fuel future growth.
Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
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Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
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