personal brand

Oct 23, 2024

Rise of the neo-creator class in India as influencers, consumers converge

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.

Sep 20, 2019

'Marketers have to be a data Guru, a digital Ninja and the voice of the customer'

In a chat with Campaign India, Gemma Greaves, CEO, The Marketing Society outlines the plans for the India hub and about the future of marketing