peter anderson

Why behavioural economics can help brands to tell a great story
Apr 25, 2014
Peter Anderson

Why behavioural economics can help brands to tell a great story

Who doesn’t like a good story, asks the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Eknath Shinde's message to advertising, marketing and media professionals

8 Eknath Shinde's message to advertising, marketing and media professionals

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

9 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Weekend Fun: The Blue Film Festival

10 Weekend Fun: The Blue Film Festival