planet m
"It’s about the honesty in your relationships:" Elsie Nanji
Red Lion’s Elsie Nanji speaks to Arati Rao about her career, about design, about print, the Internet and about Cannes
TBWA scores changed: Agency Report Card
In the Agency Report Card published last week, we had scored TBWA India at 3/10.
Planet M allows consumers to choose their own price
Planet M has created has recently unveiled its first ever TV campaign. Conceptualised by TBWA India, the campaign aims to focus on its offer, 'Choose your own price', which claims to let consumers choose the price they want to pay for a new cell phone, alongwith other add ons.
Planet M selects TBWA as creative agency
Planet M has selected TBWA India as its creative agency. Confirming the move, Subir Ghosh, CEO, Planet M said, "What clinched the account for TBWA was their core idea that retail was more about experience and less about communication. Their idea was based on a perfect combination of experience and communication." Ghosh revealed that 3 other major agencies were in the fray for the account.
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