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Amagi launches AI-powered scheduler for content programming
The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Rebranding done right: Lessons from Zomato’s evolution to Eternal
Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
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