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Cannes Lions 2016: 'Content is king, but context is King Kong': Lionel Curt
Jun 20, 2016
Raahil Chopra

Cannes Lions 2016: 'Content is king, but context is King Kong': Lionel Curt

MNSTR's Lionel Curt and Playboy Fragrances' Stéphanie Eyherabide-Pennel on how brands can tell long-lasting stories in a real-time environment

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