prasad shejale

Mar 04, 2025

LS Digital unveils DataQuark business unit

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and enhance customer engagement across platforms.

Sep 05, 2024

LS Digital expands global footprint with US push and strategic acquisitions

Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.

Mar 06, 2021

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

Mar 02, 2021

Opinion: The era of the 'mobile-first' consumer

According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers