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LS Digital unveils DataQuark business unit
EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and enhance customer engagement across platforms.
LS Digital expands global footprint with US push and strategic acquisitions
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Opinion: Catching up with the crumbling cookie
The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem
Opinion: The era of the 'mobile-first' consumer
According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers
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