prashant singh
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Live Issue: Do ‘unofficial’ affiliations deliver better RoI?
We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India
Double standards: Who hurts the most, when matches move from home?
Hiren Pandit and Prashant Singh speak with Raahil Chopra on the consequences and ways of making amends
New IRS figures by December 2013
RSCI and Nielsen promise technology-aided ‘gold standard’ metric for print readership
MRUC hands IRS mandate to The Nielsen Company
The process began with the setting up of RSCI in November 2011 by MRUC and the Audit Bureau of Circulation, to oversee the conduct of a unified IRS
Live Issue: Has IPL delivered as expected this season?
Raahil Chopra asks veterans of the marketing and advertising fraternity for their verdict on the tournament
Campaign India Adland Predictions: ICC World Cup 2011 – India vs Sri Lanka
Campaign India brings you Adland's Predictions for each of the ICC World Cup matches daily
Top news, insights and analysis every weekday
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