prashant singh

Jul 11, 2014

Live Issue: Do ‘unofficial’ affiliations deliver better RoI?

We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India

Mar 19, 2014

Double standards: Who hurts the most, when matches move from home?

Hiren Pandit and Prashant Singh speak with Raahil Chopra on the consequences and ways of making amends

Mar 14, 2013

New IRS figures by December 2013

RSCI and Nielsen promise technology-aided ‘gold standard’ metric for print readership

Aug 29, 2012

MRUC hands IRS mandate to The Nielsen Company

The process began with the setting up of RSCI in November 2011 by MRUC and the Audit Bureau of Circulation, to oversee the conduct of a unified IRS

Jun 06, 2012

Live Issue: Has IPL delivered as expected this season?

Raahil Chopra asks veterans of the marketing and advertising fraternity for their verdict on the tournament

Apr 02, 2011

Campaign India Adland Predictions: ICC World Cup 2011 – India vs Sri Lanka

Campaign India brings you Adland's Predictions for each of the ICC World Cup matches daily