prickly heat powder

Stay cool, think smart: Ignite Mudra's new campaign for Dermi Cool

Paras Pharma's prickly heat powder DermiCool has launched a new advertising campaign for this summer.In the new campaign, DermiCool known as 'Thanda thanda powder' for the last eight years makes a shift to a new brand idea, while continuing with its positioning of a prickly heat powder with a focus on cooling properties.