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Apr 28, 2010
Stay cool, think smart: Ignite Mudra's new campaign for Dermi Cool
Paras Pharma's prickly heat powder DermiCool has launched a new advertising campaign for this summer.In the new campaign, DermiCool known as 'Thanda thanda powder' for the last eight years makes a shift to a new brand idea, while continuing with its positioning of a prickly heat powder with a focus on cooling properties.
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