procter gamble
Television ad volumes in India dipped by 3% in 2020: BARC India report
The second half of 2020 saw a 12% increase in advertising volumes after an 18% dip in the first half
Sociowash bags Oral-B's digital creative mandate
There was no multi-agency pitch involved
Lions Live 2020: Marc Pritchard on P&G’s actions for an equal industry and world
Chief brand officer discusses how Covid-19 and racism have disrupted the role of companies and brands
P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
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